Solar Marketing Group

MIT Energy & Clean Tech Series: How Biotech is Changing the Energy Industry

liz@solarmarketinggroup.com — Thu, 03 May 2012 02:07:02 +0000

Tuesday, May 8, 2012 (Partner Event):Please join the MIT Club of Northern California explore “How Biotech is Changing the Energy Industry.” Hear first hand from the top executives of the Bay Area’s leading Biofuels companies.

John Melo-CEO of Amyris

Jonathan Wolfson-CEO of Solazyme

Bob Mayer-CEO of Cobalt Technologies

Noubar Afeyan-Chairman, LS9

Topics:

How effectively will biofuels compete with other transportation fuels, such as ethanol or natural gas?
What are the major challenges biofuels firms face as they attempt to scale up to compete with
petroleum and what are their strategies to deal with them?
What federal policies are most important to the industry’s future?

Location: Orrick, Herrington & Sutcliffe
Address: 1000 Marsh Road, Menlo Park, CA 94025
Date: Tuesday, May 8, 2012
Hosted by: MIT Club of Northern California
Registration: http://tinyurl.com/88pwo6v
Dinner & Networking: 6-7pm; Program 7-9pm
Questions: Contact Joel West @ joelwest@alum.mit.edu

MIT Energy & Clean Tech Series: Public Utility Challenges in the 21st Century

liz@solarmarketinggroup.com — Tue, 27 Mar 2012 23:34:38 +0000

Wednesday April 25, 2012 (Partner Event): Please join the MIT Club of Northern California and Tony Early, CEO of PG&E discuss how America’s energy industry is experiencing increasing pressures for change. Key issues include new questions about nuclear safety, the emergence of inexpensive natural gas, implementation of Renewable Portfolio Standards (RPS), the advent of electric vehicles, the rise of distributed energy generation and the need to adopt new technologies to properly deal with them.

Speaker: Tony Earley, PG&E’s new CEO and one of the energy industry’s most experienced chief executives, will share his perspectives on the major trends that he believes will shape the future of the industry and for PG&E and its 15 million customers.

Location: Morrison & Foerster
Address: 425 Market St (@ Fremont) San Francisco, CA 94105
Date/Time: Wednesday, April 25, 2012; 6:00 – 9:00pm
Hosted by: MIT Club of Northern California
Link: http://tinyurl.com/c5yg7wy
Registration: https://www.kintera.org/AutoGen/Register/ECReg.asp?ievent=1020719
Questions: Please contact libbywayman@gmail.com

SMG Event: Solar Salsa on 3/29 at 7-9:30PM

liz@solarmarketinggroup.com — Fri, 02 Mar 2012 20:07:23 +0000

Thursday, March 29, 2012: Come Dancing with the Solar Stars! Join SMG for some Solar Salsa at Café Cocomo on Thursday March 29 from 7:00-9:30pm. This will be a once in a lifetime opportunity to mingle, power network and dance the night away with fellow leaders in the clean tech industry!

Link to register HERE! Space will fill up so register yourself, colleagues and dance partners now! Tickets are $25 and include appetizers, 1 drink ticket and an hour-long dancing lesson!

Location

Café Cocomo, 650 Indiana Street San Francisco, CA 94107

Time

7:00-8:00 – Networking opportunity, drinks and light appetizers

8:00-9:00 – Salsa lesson by certified salsa instructor

9:00-9:30 – Networking, dancing, recuperating

Buy Tickets for Solar Salsa

Women in Renewable Energy Career Panel: How to Land Your Dream Job!

liz@solarmarketinggroup.com — Thu, 23 Feb 2012 18:14:54 +0000

Thursday, April 12, 2012: Solar Marketing Group, in conjunction with the Women’s Environmental Network (WEN) and the San Francisco Bay Area Chapter of Women of Wind Energy (WoWE), proudly present the second installment of the Women in Renewable Energy Career Panel: “How to Land Your Dream Job”. This follows on the heels of our first event “Blazing Your Way to the Top” which was a great success! Please join us for another engaging discussion on “How to Land Your Dream Job” in renewable energy.

Panelists:

Lisa Feldman-the Executive Director of MBA Career Management Group at Haas School of Business.

Devla Singh-Policy Analyst with the Policy & Planning Division of the CA Public Utilities Commission.

Leonard Adler-CEO of Green Jobs Network

Robin Quarrier -Counsel at Center for Resource Solutions

Location: The Delancey Street Foundation Screening Room
Address: 600 Embarcadero Street, San Francisco, CA 94107
Date/Time: Thursday, April 12th/6-8:45PM
Registration: http://smgwenwowe04122012.eventbrite.com/
Questions: Andrea Taber andreataber@sbcglobal.net or Liz Oh liz@solarmarketinggroup.com

Website Development

liz@solarmarketinggroup.com — Wed, 08 Feb 2012 00:30:26 +0000

Green Planet Solar – provides homes and businesses with professional solar system design, quality installation and trustworthy service. The SMG team worked closely with GPS on initial brand and messaging strategy, marketing and sales collateral, and website redesign and development. SMG also implemented basic search engine optimization (SEO) and Google Analytics for improved visibility.

Branding

solarmarketing — Fri, 29 Oct 2010 05:21:58 +0000

Canadian Solar, Inc. - as one of the world’s largest vertically integrated solar module producers, Canadian Solar delivers some of the highest quality solar PV products available in the marketplace. Proud sponsors of top Bay Area sports organizations including the San Francisco Giants (2010 World Series Champion) and the San Jose Sharks (2010 NHL Western Conference Leader). SMG is thrilled to be the sports and community marketing agency of record for Canadian Solar!

Field Marketing

solarmarketing — Sat, 14 Aug 2010 04:20:48 +0000

Sungevity – is America’s fastest-growing residential solar company. The company’s Remote Solar Design software, iQuote process and Solar Lease program make it easier and more affordable than ever for homeowners to benefit from solar power. This affordability and ease of use, combined with Sungevity’s solar social network strategy, is all part of Sungevity’s mission to accelerate solar into the mainstream. SMG launched a field and grass roots marketing campaign for Sungevity in the Bay Area market. SMG’s street team is hitting targeted events, venues and schools to educate consumers about residential solar adoption. We are making a difference by proving solar is an affordable option for all homeowners!

Commercial Lead Gen

solarmarketing — Mon, 09 Aug 2010 13:47:24 +0000

SolarCity – is a national leader in clean energy services. They make clean energy available to homeowners, businesses, schools, non-profits and government organizations at a lower cost than they pay for energy generated by burning fossil fuels like coal, oil and natural gas. SMG managed SolarCity’s field marketing events in OR, CA and AZ in 2008-09. Our skilled promotional talent yielded higher lead volumes and traffic relative to the competition. Our efforts generated unparalleled lead volume and branding opportunities prior to launch of SolarCity’s residential lease product!

Trade Show Management

liz@solarmarketinggroup.com — Tue, 17 Jan 2012 19:51:53 +0000

Azuray Technologies – is an innovative leader in the maximum power point tracking technology (MPPT) solutions space. Azuray’s power optimizers increase energy harvest and reduce overall cost of solar PV systems. SMG managed Azuray Technologies’ first major trade show presence at Solar Power International 2011 in Dallas, launched a high-impact follow up communications campaign consisting of direct response and inside sales components, and managed their creative advertising campaign for the solar trade and business channels.

Public Relations

liz@solarmarketinggroup.com — Tue, 17 Jan 2012 19:33:46 +0000

Blue Sky Energy - is the trusted, off-grid solar solutions provider with manufacturing operations in the U.S. They offer the largest collection of small-sized MPPT solar charge controllers and pair dynamic solutions with unsurpassed quality and reliability. BSE retained SMG to launch a powerful public relations campaign to broadcast their compelling, newsworthy stories to the trade and news media channels. SMG will work to bolster the company’s brand visibility, build product momentum, establish brand credibility and drive sales.