Case Studies

SEO Strategy

SCHOTT Solar – has more than 50 years of experience in solar technology and combines expert knowledge in receiver technology for solar power plants with parabolic trough technology and photovoltaics under one roof. SMG developed an effective SEO keyword strategy in order to drive traffic and improve organic search results. SMG also created a targeted […]

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Social Media

Charge Across Town – is a public-private partnership between city government, local businesses and the electric vehicle (EV) community to raise awareness of EV’s and to educate consumers on the benefits, costs and feasibility of owning an electric car. SMG managed Charge Across Town’s Twitter and Facebook accounts, gaining over 100 Twitter followers and contributing […]

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Trade Show Management

Azuray Technologies – is an innovative leader in the maximum power point tracking technology (MPPT) solutions space. Azuray’s power optimizers increase energy harvest and reduce overall cost of solar PV systems. SMG managed Azuray Technologies’ first major trade show presence at Solar Power International 2011 in Dallas, launched a high-impact follow up communications campaign consisting […]

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Website Development

Green Planet Solar – provides homes and businesses with professional solar system design, quality installation and trustworthy service. The SMG team worked closely with GPS on initial brand and messaging strategy, marketing and sales collateral, and website redesign and development. SMG also implemented basic search engine optimization (SEO) and Google Analytics for improved visibility.

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