Website Development
Green Planet Solar – provides homes and businesses with professional solar system design, quality installation and trustworthy service. The SMG team worked closely with GPS on initial brand and messaging strategy, marketing and sales collateral, and website redesign and development. SMG also implemented basic search engine optimization (SEO) and Google Analytics for improved visibility.
Branding
Canadian Solar, Inc. - as one of the world’s largest vertically integrated solar module producers, Canadian Solar delivers some of the highest quality solar PV products available in the marketplace. Proud sponsors of top Bay Area sports organizations including the San Francisco Giants (2010 World Series Champion) and the San Jose Sharks (2010 NHL Western Conference Leader). SMG is thrilled to be the sports and community marketing agency of record for Canadian Solar!
Field Marketing
Sungevity – is America’s fastest-growing residential solar company. The company’s Remote Solar Design software, iQuote process and Solar Lease program make it easier and more affordable than ever for homeowners to benefit from solar power. This affordability and ease of use, combined with Sungevity’s solar social network strategy, is all part of Sungevity’s mission to accelerate solar into the mainstream. SMG launched a field and grass roots marketing campaign for Sungevity in the Bay Area market. SMG’s street team is hitting targeted events, venues and schools to educate consumers about residential solar adoption. We are making a difference by proving solar is an affordable option for all homeowners!
Commercial Lead Gen
SolarCity – is a national leader in clean energy services. They make clean energy available to homeowners, businesses, schools, non-profits and government organizations at a lower cost than they pay for energy generated by burning fossil fuels like coal, oil and natural gas. SMG managed SolarCity’s field marketing events in OR, CA and AZ in 2008-09. Our skilled promotional talent yielded higher lead volumes and traffic relative to the competition. Our efforts generated unparalleled lead volume and branding opportunities prior to launch of SolarCity’s residential lease product!
Trade Show Management
Azuray Technologies – is an innovative leader in the maximum power point tracking technology (MPPT) solutions space. Azuray’s power optimizers increase energy harvest and reduce overall cost of solar PV systems. SMG managed Azuray Technologies’ first major trade show presence at Solar Power International 2011 in Dallas, launched a high-impact follow up communications campaign consisting of direct response and inside sales components, and managed their creative advertising campaign for the solar trade and business channels.
Public Relations
Blue Sky Energy - is the trusted, off-grid solar solutions provider with manufacturing operations in the U.S. They offer the largest collection of small-sized MPPT solar charge controllers and pair dynamic solutions with unsurpassed quality and reliability. BSE retained SMG to launch a powerful public relations campaign to broadcast their compelling, newsworthy stories to the trade and news media channels. SMG will work to bolster the company’s brand visibility, build product momentum, establish brand credibility and drive sales.
Residential Lead Gen
groSolar – is the nation’s leading large commercial and utility scale solar engineering, procurement and construction firm. groSolar’s commerical division serves the 1-30 megawatt solar market and is the leading choice for businesses and investors looking to purchase solar electricity. Their experience spans a broad spectrum including design and build applications atop brownfields, multi-family housing developments and manufacturing facilities. SMG managed groSolar’s field marketing and branding campaign in the Southern California market. SMG worked in concert with groSolar’s sales and marketing organizations to penetrate the high value residential customer market in San Diego and surrounding areas!
Inside Sales
Real Goods Solar – as the premier solar energy integrator and pioneer in solar education, Real Goods offers turnkey solar system services to business and residential customers from design, procurement, permitting, build-out, grid connection, financing referrals and warranty to customer satisfaction activities. SMG helped to support Real Goods’ residential marketing and inside sales efforts in their top markets of California and Colorado.
Event Communications
blueEnergy – is a nonprofit organization that connects isolated communities to clean power and helps them transition from relying on relief to starting small businesses. SMG provides event communications and targeted PR for blueEnergy’s annual benefit the “Taste of Nicaragua” held in the Fall in San Francisco. The 2010 fundraiser at the Officers’ Club in Fort Mason raised over $30,000 to support blueEnergy’s renewable energy developments in Nicaragua!
Brand Awareness
HID Laboratories, Inc. – the company’s innovation has completely redefined large area lighting by inventing a solid state direct driver of industry standard high intensity discharge (HID) lamps. It has transformed decades-old legacy HID lighting into an exceptionally energy efficient, highly cost-effective platform for smart grid and demand response services. SMG developed and a launched a compelling branding and positioning strategy for HID Labs (now Lumetric). The PR campaign positioned HID Labs as an innovative clean tech company which builds lighting products to dramatically reduce energy consumption while improving environmental sustainability.