Our team is embedded in photovoltaics (PV) and renewables experience, with specific expertise in field marketing and promotions. With more than a decade of solar and renewables experience, we have seen it all and retain a deep understanding of what drives customer adoption and growth. We will apply our knowledge and partnerships to energize your business. Gain your competitive edge with SMG now!
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Christian Bennett, Founder – Chris has over 12 years of experience in the solar power industry and 15 years in promotional management. He has consulted for private corporations, construction agencies, and municipalities interested in solar. As an independent consultant, Chris worked with many solar integrators and has developed strong relationships with suppliers and policy makers alike. He has worked for top U.S. brands such as SolarCity, groSolar, Real Goods Solar, Perpetual Energy Systems, and HID Labs. He has implemented successful PR, promotional, and field marketing campaigns which have resulted in increased brand awareness and market saturation in each targeted area. He is an early adopter of solar power and has been deeply engaged in the solar marketplace since 1999. As such, he brings invaluable knowledge and talent to clients. When he’s not trying to change the world, Chris spends time biking, dining out and brainstorming his next big idea. |
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Liz Oh, Co-founder and President – Liz is a marketing expert with over 11 years of broad marketing experience across business and consumer-facing industries. She has managed P&L’s of over $50M and led cross-functional teams for Fortune 500 companies including Wells Fargo and DHL Worldwide. She has managed large-scale events and strategic marketing programs for Genentech, Bear Naked Granola, and Nike. Her past roles and responsibilities include product development, product marketing and management, mobile marketing tour manager, social media account manager and solar evangelist. She received a BS in Finance from MIT and an MBA in Marketing from The Kellogg Graduate School of Management. She is an avid runner and has completed 5 marathons including the Boston Marathon twice. When not working or running, Liz travels the world and plays with her dog Jakey. |
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Cortneay Rothen, Creative Expert – Cortneay is a graphic design specialist with 10 years of design experience. Her portfolio consists of sophisticated collateral, reports and logo designs for well-known brands across industries. Some of her clients include Equal Rights Advocates, Swisseau, BMC Direct and SpaLook.com, among others. Previously, Cortneay was also a full-time print Graphic Designer at salesforce.com for 4 years. During her tenure at salesforce.com, she was responsible for producing all corporate collateral including sales tools and datasheets, event and tradeshow material and annual reports. Cortneay obtained BA in Liberal Arts from U.C. Berkeley in 1993 and a Masters in Graphic Design from U.C. Berkeley in 2003. In her spare time, she likes to salsa dance, take continuing education courses and spend time with good friends. |
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